AI UGC
Arcads
AI actors that deliver UGC-style video ads
From $110/mo (10 videos)
Price, free plan, ease of use, features and strengths, compared side by side, so you can pick the right one for your project.
AI UGC
AI actors that deliver UGC-style video ads
From $110/mo (10 videos)
AI Avatars
AI avatars that speak your script in minutes
Free plan, paid from $29/mo
Arcads is stronger on voice quality, while HeyGen has the edge on templates and editing. On price, HeyGen starts lower (paid plans from $29/mo). Only HeyGen lets you start for free.
Our editorial ratings out of 10, the same ones the quiz uses. They never depend on commission.
| Category | AI UGC | AI Avatars |
|---|---|---|
| Price | From $110/mo (10 videos) | Free plan, paid from $29/mo |
| Free plan | No | Yes |
| Difficulty | Beginner | Beginner |
| Community rating | ★ 4.5 | ★ 4.4 |
| Best for | UGC video, Product advertisement, TikTok / Instagram Reel | AI avatar video, Training / educational video, UGC video, Product advertisement |
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| Try Arcads | Try HeyGen |
Still unsure? Answer 5 questions and get a ranked pick for your exact needs.
Arcads starts at From $110/mo (10 videos) and HeyGen at Free plan, paid from $29/mo. Prices change often, so check the official sites before subscribing.
Only HeyGen lets you start for free.
Both are rated beginner level, so the learning curve is similar.
Neither is better for everyone. Arcads is stronger on voice quality, while HeyGen has the edge on templates and editing. On price, HeyGen starts lower (paid plans from $29/mo). Only HeyGen lets you start for free. The quiz weighs these differences against your own use case, budget and level.
Prices and features can change — check the official site before subscribing.